To read more about the ALF and keep up to date with latest news, please click here. And at the forefront of the cause since the 1970s has been a notorious campaign group known as the ALF – or the Animal Liberation Front. What is the Animal Liberation Front?įrom animal experimentation and factory farming to research laboratories and the fur trade, the issue of animal abuse and exploitation has long been a thorny issue, with the direct action of many animal liberation groups making for some dramatic headlines. From caring for your own pet and understanding their behavior to wider animal welfare issues and protecting our precious wildlife, with the right guidance and advice we can all make a difference. We believe that knowledge is key to keeping all animals safe and happy and so our mission is to ensure that we all know what to do. We want to support all animal lovers to do the very best for their pets. Our goal is to grow our site's awareness and donate through advertising to charitable organisations involved in ending the suffering to animals. is a major supporter in the fight against animal cruelty and animal welfare is at the heart of what we do.
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